We sat down with Emma – mother, entrepreneur, and creative soul – to get an honest insight into her daily life, beauty favourites, and journey with her hair care.
Name: Emma Martiny
Age: 31 years old
City: Aarhus
Who do you live with? My two children, Otto (5 years old) and Solvej (2 years old).
What do you do for work?
I run the lifestyle universe MARTINYS, where we create products and content that inspire more everyday well-being – from nourishing recipes and workout videos to self-care rituals and products like matcha, skincare, and ceramics.
Emma, let's start from the very morning – how does your day typically begin?
It depends heavily on whether it's a week with or without children. When I have the children, the day starts early and calmly – we eat breakfast and get dressed before cycling off on the cargo bike. Without the children, I often have a bit more time for myself and like to start the day early with a run and perhaps coffee with a friend before I start work.
How do you balance life as a mother, entrepreneur, and influencer?
I try to accept that balance is not a constant state, but something that moves and changes all the time. I try to be realistic and not set too high demands for myself constantly, so I can be present wherever I am.
What do you prioritise when choosing beauty products for yourself?
The ingredient list means a lot to me. I look for products with mild and natural ingredients that are free from unnecessary additives and harsh chemicals.
Is there anything you never compromise on?
I prefer to avoid products with silicone, parabens, and sulfates – I have done so for many years, and I notice a clear difference in both my skin and hair when I stay away from them.
When do you feel most comfortable in yourself? And is there anything you consciously do to create that feeling?
When I have time to be present where I am. I love juggling many things, but I try to create small breaks in everyday life where I focus on being present and not having to perform.
You have previously shared a lot about your hair – both colourings and new hairstyles. How has your relationship with your appearance changed over the years?
My relationship with my appearance has become calmer since I became a mother – I am more at peace with myself and don't feel the same need to "correct" anything or live up to a certain standard. At the same time, I still have the desire to play with my expression and experiment with hair, colours, and style – but now I do it more for my own sake, and because it feels fun and creative, not because I feel I have to.
Have you experienced specific hair challenges over time? How have you dealt with them?
Yes, especially after pregnancies, I experienced hair loss and a change in hair structure. At the same time, I started getting more grey hair after going through a major life crisis related to a divorce. It was a wake-up call for me that I needed to take better care of myself. The most important thing has been to be patient and increase the care – both with diet, supplements, and good products without harmful ingredients.
What does your hair care routine look like today? Is there anything you swear by?
My routine is quite simple but consistent. I wash my hair about twice a week with gentle products from LULAB and always use conditioner and a nourishing mask once a week. And I love scalp massages and use a scalp serum – both for well-being and to stimulate hair growth.
What questions do you most often get about beauty from your followers?
They often ask about my skincare routines and what products I use for hair and styling.
Which beauty habit has made the biggest difference for you?
Cutting down on heat tools and being gentler in my approach to hair and skin. And prioritising sleep – it's such a simple piece of advice, but it makes a huge difference not just for energy but also for radiance.
What are you doing after we're finished here?
Then I'm going home to pick up my children – and hopefully manage to get an iced matcha in the sun at a playground before dinner needs to be on the table.
