Do you see red or warm tones in your brown hair? Learn how to neutralise them and achieve a cooler hair colour.
Why does brown hair turn red or warm?
Many people find that their brown hair develops a warm tone over time. It can show up as reddish, golden or yellowish tints, especially if the hair is coloured or lightened.
This is mainly due to two things:
-
The hair's natural melanin (warm pigments)
-
Old colour pigments that gradually come through
Even if you start with a cool brown colour, these undertones will often appear over time.
What can you do about warm tones in brown hair?
If you want cooler brown hair, it is all about working with the colour wheel.
Warm tones (red/orange/yellow) are neutralised by cool pigments, especially blue.
Why blue shampoo works
A blue shampoo is developed to:
- Neutralise red and orange tones
- Restore balance in the hair colour
- Prolong a cool brown shade
With regular use, you can keep your hair cooler and more even in colour.
Combine care and colour correction
The most important thing is that your shampoo not only corrects the colour but also cares for your hair.
A customised formula with pigment can:
- Protect the hair
- Add shine and softness
- Work actively with the colour
Why we launched blue hair care
If your brown hair turns warm in tone, it is completely natural.
But with a blue shampoo, you can easily restore a cooler and more balanced shade.
Read more about our Customised Blue Shampoo here

