Xanthan gum is produced by letting a bacterium ferment sugar, and the result is a long, branched sugar chain with an unusual property: it is thick at rest but turns thin the moment it is put under pressure.
That is exactly what a scalp serum needs. In the bottle the gel keeps the actives evenly distributed so they do not settle out. When you press or massage the product onto the scalp, it turns fluid and slips easily down between the hairs instead of sitting on top of the hair. And when you let go, it thickens again and stays where it was placed.
It is also fully plant-based, biodegradable and one of the most thoroughly proven thickeners in both food and cosmetics.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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