Yes, it is ordinary table salt, and no, it is not filler. Salt has one very specific job in a shampoo: it controls how thick the product is.
The cleansing agents in a shampoo form small spherical clusters when dissolved in water. Add salt, and those clusters change shape from spheres into long, thread-like structures that entangle with one another. That is what makes a shampoo thick rather than running like water. The adjustment is precise: too little salt and the product is thin, too much and it suddenly turns thin again.
The texture is not only cosmetic. A shampoo that stays in your hand instead of running off is one you use less of, and it distributes better through the hair.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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