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Beetroot Extract

BETA VULGARIS (BEET) ROOT EXTRACT

Beetroot is good at holding on to water. That is why it grows large and juicy even through a dry late summer. The extract from the root contains betaine, amino acids and sugars, and those are exactly the substances hair itself uses to bind moisture.

They are known as the hair's natural moisturizing factors, and they are gradually lost through coloring, heat and ordinary washing. Beetroot extract refills the reserve. Moisture is bound inside the hair shaft rather than sitting on the surface, and that restores the hair's elasticity. Elasticity is what decides whether a strand stretches and springs back, or snaps.

In practice you notice hair that is easier to detangle both wet and dry, feels supple rather than dry and straw-like, and holds its color better between washes.

Effekt

Moisturizing, Conditioning, Detangling, Color protection, Smooth skin

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