Panthenol is called provitamin B5 because it is not a vitamin yet. It is converted into pantothenic acid, that is B5, the moment it penetrates the skin. That conversion is exactly why it works so well: the molecule is small enough to get in, and only once inside does it become active.
On the scalp it draws moisture in and holds on to it, and it stimulates the skin cells' own renewal. A scalp that renews itself properly has a tighter barrier, and that is felt as less tightness, less itching and less redness. Panthenol is one of the best documented substances for calming sensitive and irritated skin.
In the hair itself it penetrates the shaft and binds moisture from within. That makes the fibers more flexible so they bend instead of snapping, and it forms a thin film on the outside that adds body. That is why panthenol appears in virtually all hair care.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
Choosing a selection results in a full page refresh.