Betaine is extracted from sugar beet and belongs to a group of substances called osmolytes. Plants and cells use them to control how much water they hold on to, and that is exactly the mechanism betaine brings to the scalp.
Instead of laying moisture on top of the skin, betaine goes into the cells and helps them retain their own water. The effect therefore lasts longer than ordinary surface hydration, and it also works when the air is dry in winter or when you wash your hair often. At the same time betaine strengthens the skin barrier so less moisture evaporates, and it eases the irritation that comes with a dried-out scalp.
Clinical studies show a markedly improved moisture balance. The result is a calmer, better hydrated scalp and smoother, softer skin.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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