Amaranth is a seed crop from South America. The seeds are unusual: they contain markedly more squalene than almost any other plant, the same lipid the skin and scalp produce themselves to stay supple.
That is precisely why the extract slips so easily into the hair. Squalene and the unsaturated fatty acids fill the microscopic gaps in the hair's lipid layer that open up with heat, color and everyday wear. Once those gaps are filled, the cuticle lies flat again, and hair holds on to its own moisture instead of drawing it in from the air, which is exactly what creates frizz on a humid day.
The result is repaired, saturated hair fibers, controlled frizz and a style that holds its shape, without feeling heavy or greasy.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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