Alcohol appears here in low concentration as a carrier for the plant extracts, not as an active ingredient in its own right.
Alcohol has a mixed reputation in hair care, and it is worth drawing a distinction. Dryness is associated with high concentrations of volatile alcohol, typically found in styling products and hairspray. In leave-on and rinse-off care like this it is present in small amounts, where its role is to keep the extracts dissolved and stable and to support the product's shelf life, so the amount of preservative can be kept to a minimum.
It also contributes to a light, non-greasy texture that absorbs quickly into the scalp without leaving a film.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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