Tocopherol is the natural, unmodified form of vitamin E, and it is the body's most important fat-soluble antioxidant. Here it is derived from vegetable oils.
It is one of the few antioxidants that works inside fats rather than in water, which is exactly why it is used alongside plant oils. Unsaturated fatty acids react with oxygen and turn rancid over time, and a rancid oil does not merely condition less well, it generates free radicals that break down the hair's protein structure. Tocopherol interrupts that chain reaction before it gets going.
The protection carries into the hair and scalp, where the same mechanism dampens the damage from sun, heat styling and pollution. That is the kind of wear that over time leaves hair dull, brittle and porous.
Customised Blue Shampoo is developed to neutralise unwanted orange and copper tones, giving brown, coloured or highlighted hair a cooler, more radiant and balanced shade.
You can get it as a gift right now when buying shampoo and conditioner. Add all three products to your cart – the price will be deducted automatically 🎁
We hope you’ll love our newest customised member of the family 💙
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