Lulab
LULAB wins two awards at Costume Beauty Favorites 2025
We are happy, proud, and deeply grateful.LULAB has won two awards at Costume Skønhedsfavoritter 2025, an acknowledgment that means a lot to us. Our customized shampoo wins in the "Shampoo" categoryOur customized scalp serum™ wins in the "On Top" category Our Customized Shampoo and Customized Scalp Serum™ have both been honored for their innovative approach to customized hair care, and this is only possible thanks to your votes. A great acknowledgment of customized hair care Receiving these awards from Costume is a huge honor. Costume Skønhedsfavoritter annually celebrates the best products in the beauty industry, where the editorial team nominates and readers vote for their favorites.Therefore, it means even more to us that it is you who have voted us to the top. Since the beginning, we have had one mission:To make customized hair care the new standard. Our products combine natural ingredients with proven efficacy, local production in Allerød, and sustainable principles. Our award-winning products Customized ShampooEach shampoo is developed based on your hair profile to precisely match the needs of your hair and scalp.Whether you desire more shine, moisture, volume, or UV protection, the formula is carefully adjusted by our algorithm and produced only after you place your order.The result is a shampoo that both cleans effectively and cares gently, entirely without sulfates, silicones, parabens, or mineral oils. Customized Scalp Serum™Our scalp serum acts as a nourishing treatment for the scalp, almost like a hair mask, but with a focus on the root of all healthy hair.The serum can be customized with up to three scalp goals, for example, increased hair growth, reduced irritation, or improved moisture balance.Active ingredients such as Capixyl™, AnaGain™, and RootBioTec™ are clinically documented to strengthen hair follicles and create the best conditions for growth. Heartfelt thanks to all of you who have voted, shared, and supported us on this journey. We look forward to continuing to create customized hair care, produced in Denmark, tailored to you.
LULAB Nominated for Costume Beauty Favourites 2025
We are proud to share that LULAB has been nominated for the Costume Beauty Favorites 2025 in two categories. Our Customized Shampoo is nominated in the Shampoo category, and our Customized Scalp Serum™ is nominated in the "On Top" category. Costume Beauty Favorites is an annual award that celebrates the best products in the beauty industry. What makes this award special is that the readers decide which products win. LULAB's nominated products 1. LULAB Customized Shampoo Our shampoo is always adapted to your hair profile, ensuring you get a shampoo that matches your hair and scalp's specific needs, whether you desire more volume, moisture, shine, or UV protection. Like all our other products, it is free from sulfates, silicones, parabens, and mineral oils. 2. LULAB Customized Scalp Serum™ Our scalp serum acts as a hair mask for the scalp. It can target six different scalp goals, including increasing hair growth, reducing oil production, or combating dandruff. The formula is developed based on your hair test, ensuring you get a serum that precisely addresses your needs. Why does the nomination matter to us? At LULAB, we don't believe in one-size-fits-all. We create hair care that is personal, sustainable, and effective, which is why we are especially proud that our customized products have been recognized by Costume. Being nominated for Costume Beauty Favorites 2025 is not just a great honor, but also a testament that many desire a new path in hair care: A path where products are adapted to you, not the other way around. Would you like to vote? Voting for Costume Beauty Favorites 2025 is open, and we would be incredibly grateful for your vote for our two nominated products: LULAB Customized Shampoo (category: Shampoo) LULAB Customized Scalp Serum™ (category: On Top) Vote here: Link to the voting What are Costume Beauty Favorites? Costume Beauty Favorites started as a simple poll among Costume's readers but has now grown into both a poll and an award event. The award celebrates products that make a real difference in everyday life and inspire both self-care and effective beauty routines. In short: The products are nominated by Costume, but you decide the winners. Thank you for the nomination We are deeply grateful to be among the nominees. And regardless of the outcome, it is a huge recognition of our mission: To create hair care that is customized, innovative, and made with ingredients of proven efficacy and the highest quality. Thank you for being part of the journey and for making it possible for us to put personalized hair care on the beauty map.
Hair Care in 2025: Tailored, Sustainable, and Results-Oriented
Haircare is constantly evolving, and 2025 will see a new era where personalisation, sustainability, and scientifically proven ingredients set the agenda. Consumers will no longer settle for generic solutions – we want effective products that suit our individual needs. Here are the most important haircare trends that will define the coming year: 1. Haircare becomes tailored One-size-fits-all is a thing of the past. More and more people are choosing products that are adapted to their specific hair type, scalp condition, and lifestyle. This means haircare formulas that are adjusted to precise needs – whether it's about moisture, strength, volume, or colour retention. With digital hair tests and advanced dosing technology, it is now possible to get a shampoo or conditioner that specifically targets your hair's unique structure and balance – without compromising on effectiveness or ingredient quality. 2. Natural ingredients – with proven efficacy Natural ingredients are no longer just a trend – they are a requirement. But we also demand more from ingredients, expecting them to actually work. In 2025, we will see an increasing demand for active plant extracts that can prove their efficacy. Some of the most popular ingredients include: Pea peptide – Increases volume and strength without weighing hair down.Sea kale extract – Protects coloured hair from UV rays and fading.Japanese tree bamboo extract – Provides natural styling hold and heat protection.Winged kelp extract – Counters frizz and retains moisture in the hair. Furthermore, more consumers are opting out of sulphates, silicones, and parabens to maintain a natural balance in both hair and scalp. 3. Scalp care becomes a regular part of the routine Healthy hair starts at the root. In 2025, scalp care will be as important as hair care itself. The focus is especially on: Scalp massage, which stimulates blood circulation and hair growth. Targeted scalp serums that reduce irritation and regulate oil production. Natural, soothing ingredients, such as red willow bark extract, which helps to counteract dandruff and irritation. More people are discovering that the path to stronger and healthier hair begins in the scalp – not just in the lengths. 4. Sustainable shampoo is on the rise Sustainability is no longer a choice – it is a necessity. As consumers demand more responsible haircare, we see more brands implementing methods that reduce waste and overconsumption. A sustainable shampoo can involve: Production on demand – No mass production, only products manufactured when you order them. Biodegradable ingredients – Formulated without environmentally harmful substances. CO₂-reduced production – With optimized methods that reduce energy consumption. Reusable packaging – Less plastic, more circular economy. At LULAB, all shampoos are produced only upon order, which minimises waste and ensures responsible production. 5. Multi-functional products save time and space Everyday life is busy – and many desire a simpler haircare routine. Therefore, multi-functional formulas will be a major trend in 2025. Instead of using three different products – one for moisture, one for volume, and one for heat protection – we will see an increase in products that combine several functions in one formula. This not only saves time but also resources – and makes your haircare routine more streamlined. 6. Natural hair colours dominate Soft, natural shades that complement individual skin tones will define hair colour trends in 2025. One of the most popular colours, for example, will be "Mocha Mousse" – a warm, deep brown shade that gives a natural interplay in the hair. Additionally, the demand for products that protect hair colour and prevent it from fading is increasing. Sea kale extract is one of the ingredients that helps maintain colour longer, while also protecting against UV rays. Are you ready for the future of haircare? 2025 will be the year when we say goodbye to standard solutions and welcome personal, responsible, and results-oriented haircare. 📌 Do you want to try haircare that is tailored specifically to your hair? Take a hair test and get your own customised formula.
